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ABOUT

SOCIAL MEDIA DAY

The Largest Gathering for MENA Digital Media Professionals bringing thousands of Communication Agencies, Marketing Directors, Freelancers and Entrepreneurs in a 3-day event loaded with powerful talks, hacks workshops, Social Media case studies and Exclusive panels.

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SOCIAL MEDIA
DAY

#SMDAY

Social Media Day is the international celebration recognizing the digital
revolution happening right before our eyes.
3 full days gathering all social media professionals in Egypt that’s full of
powerful talks, industry latest figures, hacks workshops, Social Media case
studies, Exclusive panels and Roundtables.
4500
Have Attended
100
Have Presented
80
Have Sponsored
10000
Engaged online

Watch

Video

SPEAKERS

#SMDAY

    Mark Hamilton
    Head of Regional Marketing, Facebook

      Alexander Peiniger
      Founder/CEO at quintly

        Marwan Younis
        Creative Director

          Amr Wahba
          Scriptwriter

            Hesham Afifi
            Vlogger

              Shaimaa Ismail
              Managing Partner at The Glocal

                Alaa El Sheikh
                Senior Copywriter at FP7/CAI

                  Ramy Kandil
                  Deputy General Manager at hug digital

                  AGENDA

                  Day 1
                  2017-07-08
                  Workshop - Room 304
                  Keynote
                  Entertainment
                  Day 2
                  2017-07-09
                  Workshop - Room 305
                  Workshop - Room 304
                  Social Media Science
                  Keynote
                  Entertainment
                  Digital Technology
                  Creative and Content
                  Business Innovation
                  Day 3
                  2017-07-10
                  Workshop - Room 305
                  Workshop - Room 304
                  Social Media Science
                  Keynote
                  Digital Technology
                  Creative and Content
                  Business Innovation
                  Workshop - Room 304
                  Keynote
                  Entertainment
                  Workshop - Room 305
                  Workshop - Room 304
                  Social Media Science
                  Keynote
                  Entertainment
                  Digital Technology
                  Creative and Content
                  Business Innovation
                  Workshop - Room 305
                  Workshop - Room 304
                  Social Media Science
                  Keynote
                  Digital Technology
                  Creative and Content
                  Business Innovation
                  13:30 - 14:30
                  2017 MENA Trends Report

                  ANALYZING SOCIAL MEDIA DATA TO UNDERSTAND CONSUMER BEHAVIOR IN THE MIDDLE EAST

                  In collaboration with Crimson Hexagon, we took up to challenge to analyze the consumer behaviors across the MENA region. Using social media to listen, analyze and draw key insights across the following industries: Tourism, Automobile, Fashion, Banking, Health & Fitness, Entrepreneurship, Food.
                  These findings will provide you with in-depth knowledge that shape both your business strategies and creative planning. 2017 MENA Trends Report

                  Alexandra Maia
                  CEO & Founder of House of Social
                  14:30 - 15:00
                  Creating your social media strategy with clear metrics and goals

                  Although we are in 2017 many social media marketers still have no clear goals when approaching their social media activities. For a broad majority of them it’s still mostly about hunting fans and engagement, but it’s not really clear how that fits in the overall strategy. In this talk you will get an introduction into goal-setting in the modern social media world on learn how you can apply this to your own strategy the next day.

                  Alexander Peiniger
                  Founder/CEO at quintly
                  15:00 - 16:30
                  Social Media Strategy – Masterclass2.0

                  Learn how Social Media Strategy can help grow your business! In this 90 mins Masterclass you will learn the following:

                  • I will share my own Social Media methodology that I have been revising year upon year.
                  • Understand the key principles of a social media strategy framework.
                  • What are they, their value and results they provide to help you understand when you should be leveraging them to gain results.

                  This Masterclass is fit for anyone who is looking to understand & learn how to dive deeper with Social Media to gain results & insights.

                  Alexandra Maia
                  CEO & Founder of House of Social
                  16:30 - 17:00
                  E3langi Review on 2017 Ramadan Ads
                  Muhammad Omar
                  Acquisition Marketing Team Leader at Wuzzuf.net & Forasna.com
                  17:00 - 17:30
                  Arabic Digital Media and Artificial Intelligence
                  Bahaa Galal
                  CTO & Co-Founder of Crowd Analyzer
                  17:30 - 18:15
                  The state of investment in digital startups
                  Tarek Nasr
                  CEO at Mintrics
                  Amir Allam
                  CEO/Founder of elmenus.com
                  Tamer Azer
                  Investments and Venture Development at A15
                  18:30 - 19:00
                  Standup Comedy Show
                  Alaa El Sheikh
                  Senior Copywriter at FP7/CAI
                  10:00 - 11:30
                  Engage with visual content on Instagram
                  10:00 - 11:30
                  How to get you first 100,000 users (Subscribers)
                  11:00 - 11:30
                  The link between social media marketing and the shifting habits of consumers locally, regionally and globally

                  It’s one thing to read about it in the history books, it’s a whole other thing to live it. Over the past few years, we’ve undergone a tectonic shift in how we perceive advertising and how brands perceive us as an audience. Whether it’s your local florist down the street, the big national entity with branches in every city or the colossal global conglomerate whose logo is recognizable to every man, woman and child; they’ve all succumbed to the digital fever and it’s only heading that way from here on now. Where do we stand? As consumers? Or as those capable of shifting the marketing strategies by brands and bending them to our will? We’re at the fork in the road…

                  Ramy Kandil
                  Deputy General Manager at hug digital
                  11:00 - 11:30
                  VR in Social Media: Real Case studies
                  Mohamed Attef
                  Founder/ VR content creator at Egypt VR
                  11:00 - 11:30
                  Digital PR – The tinder to your brand

                  What, how and who!
                  This talk goes into the evolution of PR over the past few years and the importance of digital PR in marketing a brand and telling a brand’s story. It will explain how to truly leverage social media, how to plug in key opinion leaders and who to make your brand’s greatest advocates. It will also discuss current trends in the digital PR landscape and divulge the secrets of how to become the Tinder to your brand.

                  Kristina Neave
                  PR Director at MO4 Network
                  11:00 - 11:30
                  Brand Ambassador and an 500K followers: Surviving Hijab
                  Manal Rostom
                  Nike Trainer / Founder of Surviving Hijab
                  11:30 - 12:00
                  Going Global with Facebook

                  Looking to expand your business outside of your home country? It’s never been easier to expand abroad. Learn from Facebook’s global cross-border marketing lead on how to do just that in today’s Keynote.

                  Kara Mjones
                  Global Cross-border Marketing Manager at Facebook
                  12:00 - 12:30
                  The power of brave: Challenging the conventional wisdom on clients not being brave